Brief Profile

Arun ChearieArun Chearie has close to a  decade experience in Customer Management Consulting. Analytical Customer Relationship Management, to be precise.

Having spent close to three years with the Indian Arm of the second best Analytical CRM solutions companies in the world, Arun has moved to the NO-1 solution provider towards the end of 2005. Currently, he is an active participant in the Practice that is into devising Customer Management strategies and Operational / Deployment framework for large B2C Enterprises.

Associations with the aforesaid organizations gave Arun an extensive opportunity to work with virtually all the Private Banks, Telecommunication and Retailers in Indian Geography and gave substantial exposure to B2C marketing function in these industries..

Professional Life Objective

  • To be part of one-to-one marketing revolution in India and geographies that are congenial to similar developments worldwide
  • To create an organization that has the right mix of analytical marketing technology solution, tested processes and people as as key pillers to serve large and medium size enterprises B2C enterprises
  • Make loads of Monies!

Employment Summary

  • Arun is currently employed with the world’ leading Analytical Business Solutions company in the world. As part of the Customer Intelligence practice, his role primarily includes meeting with the leading B2C players in Indian geography on devising strategies for effective customer management and leveraging value of technology to operationalize the strategy and put the same in action.
  • Prior to this, Arun was with the second best Analytical Customer Relationship Management Software vendor where he held the responsibility for Sales and Pre-Sales functions. In his tenure, he played an active role in bring in first time ever Analytical CRM solution to one of the leading Private Banks in Indian sub-continent.

Characteristics & Strength

  • Oriented towards learning something from every activity, Analytical, Entrepreneurial, Decisive, Adaptable, Humorous, Problem-solver and Requires a challenge
  • Good Interpersonal and networking Skills
  • Client facing, pre-sales and project management experience in various roles across a range of projects from e-business to large Analytical Customer Management solutions.
  • Strong time-management skills gained through hands-on multi-tasking
  • Ability to solve business problems creatively and analytically
  • Ability to sustain a business relationship, skilled in creating demonstrable needs and proposing suitable solutions and subsequently translating them to mutually beneficial businesses

Areas of Interest/Expertise 

  • Marketing Assessment Study
  • Marketing Process Reengineering
  • Marketing Strategy Definition/Redefinition
  • Strategy Realization Operational Appraoches
     
  • Integration of Siloed Sub-Organizations/Channels
  • Customer Data Management/Syncronization
  • Approaches to increase Existing Technology Investment throughput in Marketing
     
  • Application of Statistical Principles to Understand Customers throughly
  • Strategy level SWOT based on Statistical Principles
  • Applied Statistics in Marketing Management
     
  • Marketing Communication Automation – Strategy and Operations
  • Through Business Intelligence from Marketing Programmes – Management to Operational Execs.
     
  • Marketing Enterprise Closed-Loop Definition/Deployment

Industry Exposure

  • Have worked with market leaders in the financial services and telecom domains for over Ten Years in the Indian geography
  • Strong exposure to SME (To be Large) Enterprises on Marketing Management 
  • Have been following and understanding the burning marketing problems faced by Retail Banking, Telecommunication and Retail industries
  • Have established relationships with senior managers in the private banking and telecommunication sectors
  • Have researched technology and one-to-one marketing readiness of leading players in the financial services and telecom domains
  • Have developed a structured approach to understand new players in the target industries and propose strategies towards strengthening the customer management framework

Technology Exposure

  • Detailed understanding of Top-2 Analytical Customer Management Solutions in the world.
  • Fair understanding of Data Management, Storage, Business and Analytical Intelligence concepts pertaining to Enterprise Marketing Management arena
  • Excellent presentation and documentation skills – Thorough knowledge of various presentation,  documentation and Project Management applications
  • Good understanding of What-is-What in the Technology world

Education

  • Bachelors of Science [Statistics]
  • Some Software/Programming Certifications

Personal Interests

  • Movies & Music (This is Straight Run-of-the-Mill), however quite finicky on options.
  • A Bit of Reading
  • Trekking & Photography
  • Recently ventured into the world of Golfing..