Marketing 2.0

So, What is Marketing 2.0?

We all have been witnessing changes on the Web in the recent past, things like YouTube, Flickr and Web Blogs were not heard of till three/four years ago. More we see all these changes we realize the world we live in is far different from the way it used to be. In this ever changing world, Marketing cannot continue to exist in the way how it used to be. Though, the numbers have been quite conservative, its sure that virtually all industries are looking at Marketing much differently. Consumers are not interested in Television Commercials and Press-Ads any more, all of them are looking for individual and personalized services and the game start right from what is being offered to them.

Such change in Consumer behavior has increased the load on the Marketing Organization of every enterprise, and they are weighing various options to be able to NOT ONLY acquire customers but also retain them in an effective fashion, the rules of playing the game has changed. Many marketers are struggling to devise the right strategies and deploy effective measures to be able to manage the customers well.

Amidst of all these a slew of Software Solution vendors started building solutions that they thought would solve the problems faced by Marketers, based on individual judgment and often not with inputs from the market, these solutions are presented to Marketers as though its a Magic Wand to address marketing challenges.

It is essential for Marketers to exercise some caution as it’s a fairly well-structured trap and once you fall in, its a bit challenging task to get out it. In my opinion, Marketing 2.0 should consist of all key elements that are required to address Marketing needs, solid feature n’ functionality and thorough user-friendliness, thus enable marketers to compete effectively in today’s WEB 2.0 world.